I started my freelance copywriting journey with a website first — and I can’t tell you how thankful I am for making that choice.

Past me must have had some foresight about the importance of creating an internet home I control rather than slogging through oversaturated social media outlets.

It’s super easy to get preoccupied with building a social media following. You stop focusing on what’s important because while having a strong social media presence can increase visibility, it’s easy to get lost in the numbers game and forget about the bigger picture of actually building a sustainable business.

Plus, with the abundance of information available at our fingertips, consumers are taking longer to make a buying decision. They’re no longer just relying on a few marketing ads to get an idea of what a brand is all about. They’re looking at everything a brand is producing to get a complete picture and will likely do the same research on similar brands in the same industry. Consumers want to know that they’re making informed decisions, and they know that they can’t just rely on one platform or type of content to do so.

So, when it comes to online business or personal branding, having a visually appealing, easy-to-navigate, and conversion-focused website is crucial to success because your audience will learn more about you and your brand and how they fit into your big picture.

It’s not just about having any online presence — it’s about creating a virtual space where your visitors will feel connected to you, encouraged to become raving fans, and inspired to become loyal customers.

So, do you want your website visitors to fall in love with you and your brand?

Of course you do!

But how do you get them to do that?

Let’s discuss how to get your website visitors to fall in love with you and your brand and why it’s important to prioritize building a website that actually converts.

1 | Create scroll-worthy website design.

If your design is bombdotcom and makes your readers keep scrolling, they’re bound to stay long enough on your website to be captivated by your story — and that’s the dream, isn’t it?

You want your visitors to be so intrigued with your design that they stay to read the words. Your design should easily direct them through the next steps, whether that’s reading the next paragraph, signing up for your free newsletter, or buying your high ticket offer.

But you get a very limited amount of time to impress your visitors. In fact, you get about 15 seconds before your readers decide to stay or leave, and your design will inevitably impact a visitor’s decision. So, if your website design sucks, you’re leaving money on the table, and I guarantee your visitors won’t even bother reading your copy.

While your copy ultimately converts your readers into buyers, your web design, color palette, and photography help facilitate a cohesive message and make your story more impactful and memorable.

So, provide exceptional customer service and keep your visitors scrolling by ensuring your website is intentionally designed, aesthetically pleasing, human-centered, mobile-friendly, and easy to navigate.

2 | Don’t overload your website with ads or popups.

I don’t know about you, but nothing makes me “X” out faster than being bombarded with ads and popups. But that’s just me because I find ads and popups extremely annoying and disruptive to my browsing. In fact, even if there’s ONE popup, I’m more likely to leave the site than stay and read the rest.

However, studies have proven popups usually have a 6% conversion rate and are about 42% more effective on mobile than desktop visitors. So, I’m not saying not to use any ads or popups—just be aware of how often you’re using these sales tactics so you’re not unintentionally frustrating your visitors.

Ask yourself whether these tactics will actually benefit your audience or only annoy them, leading to your visitors quickly leaving your website altogether.

3 | Don’t confuse your audience.

I bet you’re using search engine optimization to drive more organic traffic to your website by utilizing keywords and phrases in your copy and content, and that’s all well and good. However, you still have to consider how your audience will interrupt your message once they arrive at your site.

Your copy should be clear, concise, and compelling. You want to immediately answer your visitor’s questions about who you are, what you do, and who you serve. If you confuse your reader about any of those 3 vital questions, you’re killing your conversion rates.

4 | Offer your readers free and valuable education and resources.

What’s the best way to create free and valuable education and resources for your audience?

BLOGGING — yes, blogging is still relevant.

Offering free and valuable educational material (without making them sign up for anything) via your blog will ultimately create an engaged audience. Your content will boost your keyword optimization, drive more ideal clients to your site, and encourage visitors to share your posts.

Write your copy with the busy reader in mind. Consider their needs and desires, what drives them to make decisions, and what they’re likely to ask Google about what you do. Provide valuable and relevant content that is well-written and easy to understand.

5 | Write in your authentic voice.

Businesses constantly seek ways to increase their conversion rates and boost their revenue. While AI-powered tools and solutions have gained popularity in recent years, it’s important to remember that relying solely on artificial intelligence may not be the ultimate solution for businesses seeking to achieve their marketing goals. Many businesses are now realizing this, but it’s worth emphasizing that there is no substitute for well-crafted, personalized content.

While AI can certainly assist in generating ideas and overcoming writer’s block, it’s ultimately up to you to infuse writing with your unique voice, insights, and perspective. A well-written piece of content that showcases personality and originality is much more likely to generate engagement and resonate with your audience.

Your readers want to hear from YOU in YOUR authentic voice, not AI-generated word vomit.

Therefore, strive to balance utilizing AI-powered tools to generate ideas and insights while leveraging your human creativity and expertise to craft personalized, engaging content that stands out and connects with your target audience. You’ll achieve sustainable growth and build long-term relationships with your customers by doing so.

6 | Stop trying to appeal to the masses.

You’re not talking to your entire audience. You’re not even talking to a small group of people.

No — you’re talking to one person and one person only.

If you keep that in mind while writing your website copy, you’ll easily attract your ideal clients and inspire them to take your desired action.

Write to this one person as if they’re your friend and focus on their wants and needs. Usually, this means writing your copy in a casual, conversational tone, but this will depend on your audience and ideal client.

Regardless of the tone you write your copy, you won’t appeal to anyone if you’re trying to appeal to the masses — because if you’re marketing to everyone, you’re really marketing to no one.

7 | Write a good ass story.

People usually buy based on emotions and use logic to justify their decisions. So once you have built an emotional connection with your readers, you have them hooked and can take them wherever you want them to go.

How do you hook your readers?

Write a good ass story because statistics and boring copy don’t spark action — stories do.

Stories motivate people through emotion. They help us make sense of negative experiences, bring us hope, and connect us with perspectives and experiences we’d otherwise have no way of understanding.

Luckily, we all have stories worth telling. So by writing a good ass story that takes your readers through a journey, you’ll get them to fall in love with you, inspire them to care about what you care about, and motivate them to take your desired action.

So, are you ready for your audience to virtually fall in love with you?

Creating a website that is both visually appealing and effective in converting visitors into customers may seem like a daunting task. But, if you remember to keep your design simple and user-friendly, avoid overloading your website with ads or popups, and create content that speaks to your ideal client, you’ll be on your way to creating a website that engages and inspires your visitors.

And if you’re ready to level up your website with connection-worthy, creative, and conversational copy, then I’m your gal. You can find my services here, and you can contact me here to write website copy FOR you, ensuring your website visitors instantly fall in love with you.